The new housing rescue's first-time buyer's $7500 tax credit is what we all need to be selling as hard as we can right now. This feature is essentally a 15 year interest free loan, because it has to be paid back in 15 years, starting in year 2 , but it is the shot in the arm we all needed to break this housing recession.
Here's how I am promoting this:
- I created a flyer that I am putting on the windshield of every apartment dweller in every apartment complex in my market explaining that now's the best time to buy a house; probably in the history of the country, especially for first-time buyers. This flyer explains the law and also, tells the basic requirements for getting approved and gives a comparison of monthly rent compared to the equivalent house they can afford.
- I am going to help realtors in my market do the same and ask them to use my flyers and add their contact information in them.
- I am going to try to get realtors that I serve to promote this as hard as they can in their advertising and promotions too.
- I am going to put an ad in the local paper explaining the new law and the timing for people to take advantage of this.
- I am going to call everyone I qualified for a loan that never bought anything over the last 2 years and tell them now's the time.
- I am going to call past first time buyers that I helped buy a new home since April 9, 2008 to tell them the good news that they qualify and ask if they know anyone else that I should call to take advantage of this great news for a purchase up until Jul of 2009.
Considering that most of the 'better' buyers have been waiting on the sidelines for things to get better for the last several months, now's the time to promote that their waiting paid off and now they need to jump in. If they wait around much longer, they are going to find out that they missed the "bottom" of the market because this new law is going to create more enthusiasm and more buyers which will cause the great housing values in the market right now to rise.
Did I miss anything? Are you with me on this? Let's get a ton of new buyers and turn this market around so we can make some money before Christmas!
Thank you for your referrals!

Senior Mortgage Advisor
PHH Mortgage - 843-230-7929
Senior Advisor - Helping you GROW your business!
www.activerain.com./luckydog1 - SC
www.activerain.com/luckydog2 - NC
http://samthompson.phhmortgage.com/
www.myphhmortgageadvisor.com/