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Implementing 'High Touch' into your practice.

Implementing 'High-Touch'
 

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  Treat your clients like royalty!   I did some research and brainstorming on ways you can create a high-touch strategy with all of your clients and here's what I can up with:
  • Constant communication is the #1 component.
  • Send nice hand-written follow-up notes and thank you cards.
  • Keep your car clean and organized for them.
  • Always pick up their calls, unless talking to other clients!
  • Return their missed call ASAP & always explain why missed.
  • Find out what they like to drink/eat and always have handy.
  • Give them daily or weekly updates, depending on their status.
  • Be an expert on your business so reassure them they are okay.
  • Know the best schools and get to know all of the principals.
  • Do things for them over what is expected.  The 'WOW' factor!
  • Give little gifts to show you were thinking of them while away.

Above everything, give them your undivided attention and listen to them!   For sellers, take time to learn as much about the house and their memories that they had in it.  Get to their emotional attachment so they feel really good about your working with you by explaining that you are going to make sure the buyers know about how special this house really is.  Remember that a house is called "the most animate, inanimate object" and this is so true.  

Finally, remember that by spending extra money and effort with EXISTING customers, they are going to be PROMOTING YOU to their family and friends.  Since their sphere of influence knows they are buying or selling a house, the topic of "How do you like your REALTOR?" will often come up and the better your treat them, the better their reply to their question will be!!!   Do some brainstorming on your own and come up with a formula to create a high-touch image and you are going to do EXTREMLY WELL in this business.   And, if you will include me in your strategy, I'll do the following for you:

  • Make sure I answer your calls & their calls as much as possible.
  • I'll call right back if can't pick-up calls & I'll explain why missed.
  • Promote you as a great choice in real estate. (We are a Team!)
  • Work them the best scenario that I can for their budget needs.
  • Give them great advice if un-approvable at this time.
  • Treat them like family!
  • Make sure their loan closes as smoothly as possible.
  • Work with my processor to make sure everybody is well-informed throughout the process and I will jump in if needed to help out as much as I can.

I am very appreciative of your business and aim to always give you 'high-touch' treatment because YOU are royalty to me!

Sam Thompson, PHH Mortgage Advisor

Sam Thompson,  PHH Mortgage Advisor - Helping you GROW your business!

www.activerain.com./luckydog1 - SC

www.activerain.com/luckydog2 - NC

http://samthompson.phhmortgage.com/

www.myphhmortgageadvisor.com/

 

Great Pinehurst Links:

Pinehurst Real Estate  - http://www.pinehurstrealestatenc.com/

Pinehurst Luxury Homes  - http://www.pinehurstluxuryhomesnc.com/

North Carolina Horse Farms  - http://www.southernpineshorsefarmsnc.com/

Fort Bragg Real Estate  - http://www.fortbragghomesnc.com/

 

0 commentsSam Thompson • August 26 2007 02:29PM

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