Sam's Blog

'Jaws' Police Chief Brody Roy Schieder  1932-2008   In Honor of Roy Schieder's passing last week, I thought it would be appropriate to talk about the open house. If you are my age you may have seen his 1979 movie "All That Jazz".  In this movie he uses this line over and over again;
 

"ITS SHOW TIME"

Everyone that attends an open house has a motive, be it buying or selling, but some of it is to find out more about you. They are looking to see if you are the agent they want to work with.  Let's face it, rarely does a prospect walk into an open house with their check book in hand and say "I want to make an offer".

Too many times, agents tell me that they just had a bunch of dummies come through their open house last weekend. Think about it, they aren't dummies, they are doing their homework.  They might have been looking for the value in using a real estate agent and hopefully, they thought more of you!

The good news is, if you are prepared and show them the value in using you, you will have a customer. Remember the Internet has changed businesses drastically.  Just look at stock brokers, before Etrade everybody used them to buy stocks. Did they all go out of business?  No, but some did. 

Before the Internet, buyers had to use real estate agents because there wasn't anyway to get information about a property without an MLS book.  But now they have Realtor.com and plenty of other online search engines.  You can no longer be an MLS book, use the open house to show them why you are valuable.  

When your open house lookers leave, you want them saying, "I really liked that Realtor and I am really glad we stopped by".  When they feel this way, they are going to think of you and will recommend you to others too, anytime they think of real estate.  

So, get out and dazzle so prospective buyers and always remember,

Another line Roy made famous when they saw Jaws for the first time was, ''You're gonna need a bigger boat'' and this is going to be the case for your success too!

Sam Thompson,  PHH Mortgage

Senior Advisor - Helping you GROW your business!

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