According to one of the top producing agents in my region in the Carolinas, you need to tour the schools with your buyers and let the principal help sell their school to them too! From her experience and from her conversations with several principals in the area, not many realtors do this and they are missing a huge opportunity when they don't.
Principals are more than willing to give a tour of their school according to the Superintendent of Schools in Florence County, SC who served as a principal for several years. After all, principals are graded on their performance on many levels and when they can attract good students, they are going to perform better as well. And they are going to be able to attract better teachers too! It's a win/win for them and you!!
Also, think about all of the contacts you will be making in the schools with these tours that might come back as future clients or referrals! Any networking while on the job with your realtor badge on is critical for your success in real estate.
By being a good school resource for these buyers, you are going to win them over because you know where their priorities lie; with their children's well-being. This is especially true for the summer movers so get ready now so you can win these buyers with your knowledge about your market!!
And for the listing agents, make sure to promote your listings with the schools that they would be attending if this is a good selling point. This could be what makes the phone ring!!
Thanks for your comments!
Sam Thompson, PHH Mortgage Advisor.
http://samthompson.phhmortgage.com/
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Hi Sam,
Your idea is something I had not thought of before. Also, I like this website: www.greatschools.net for ratings.