Sam's Blog

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Give them what they want!


pricedrop
Everybody wants a Deal
 
The thought occurred to me that what you could be doing is sending out postcards or emails to your prospects showing all of the homes that have dropped their price as they occur in the MLS.   Call this your "Hot Sheet!" and promote this service in your advertisements so you can pick up more buyers waiting for things to bottom out...  You can even TEXT them for a neat service that you can provide now that this has gotten so popular.
 
Many of you are probably doing something like this I know but the climate of our market is that you should wait for prices to get better so...  Maybe if everyone starts promoting the homes that have recently dropped, we can really turn this market and then we are all going to be hanging on for dear life!
 
Also, help all of these deal-hunters understand that rates are right and with more mortgage tightening, if they keep waiting, they may not be able to buy so the time to buy is NOW!!
 
Tell them to call me to get registered and protected in our 90-day Pre-Purchase, Rate Protection (PPRP) program for their best interest and YOURS!  This allows us to start processing their loans so when they do finally find a home, we'll be ready to close in a hurry! 
 
It sets a deadline too that helps with their sense of urgency that is needed for many in any kind of sales.
 

 

Sam Thompson,  PHH Mortgage

Senior Advisor - Helping you GROW your business!

www.activerain.com./luckydog1 - SC

www.activerain.com/luckydog2 - NC

http://samthompson.phhmortgage.com/

www.myphhmortgageadvisor.com/

 

3 comments • Sam Thompson • May 11 2008 11:05PM

Comments

I keep a book of active, pending and solds in Land Park, the area I specialize in. There are very few active listings that haven't had at least one, and more often several price drops.  If I have a client who doesn't want to price the home at the very least market value, if not a little lower, I get out my book and show them what other sellers have suffered.  It is a great tool and helps the client understand.

Posted by Paula Swayne Realtor - Land Park, East Sac & Curtis Park Homes Specialist (Windermere Dunnigan Realtors, Sacramento (916) 425-9715) about 1 year ago
When, I have a price reduction, which is weekly these days, I e-blast, postcard, make tons of phone calls, notify every agent in town, personally call everyone who has shown the listing and if I can find anyone who made a sale in the area, I contact them also.  I SHOUT FROM THE ROOF, I door knock the neighbors and still no offers.  It's not just me or my listings.  In my area there has been NO ACTION!!  Fortunately, I have one under contract and just had a closing, but my listings are NOT moving........  Thanks for the post!
Posted by Diane Lombardino (Keller Williams Realty of Jupiter) about 1 year ago

Sam!  Great reminder!  We think rates are headed HIGHER - so this is REALLY the time to buy!

Posted by Eleanor Thorne 919-649-5057 Cary Mortgage Loans (First Financial Services, Inc) about 1 year ago

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