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Factors That Affect Purchasing Choices for Seniors

From the most recent Living Southern Style Magazine was their most recent data on what their surveyed potential retirees are looking for in their retirement years. 

This information is good to know for you as realtors in showing what is available to people relocating to your area and in your website promotions.  Also, this is great information for developers thinking about attracting seniors.

Walking                                    81%

Good Shopping Close By           60%

Golf                                          55%

Beach                                       52%

Culture Close By                      50%

Swimming                                 49%

Bicycling                                   47%

Waterfront                                46%

Gardening                                 46%

Boating                                     38%

Gated Community                      31%

Fishing/Hunting                         25%

Hiking/Camping                        24%

Tennis                                       20%

Yoga                                         18%

Private Golf Club                       15%

Dave Robertson, editor of Living Southern Style Magazine, pointed out that golf is on the rise for the first time in nearly 10 years!  Living in a gated community is also on the rise.

For more information on this emerging market of retiring baby boomers, check out:  www.livesouth.com/

Anytime you are working with seniors and need a great mortgage advisor to give them some great advice, give me a call!

Sam Thompson, PHH Mortgage - "Your trusted mortgage source in all 50 states!"

http://samthompson.phhmortgage.com/

 

 

1 commentSam Thompson • April 18 2007 11:03PM

Comments

Hi Sam

 As a SRES, I am trying to research on how to market and target seniors, and came across your blog.  I think the points are useful and should be factored into our marketing plan. Thanks for sharing.

Posted by Sherry Sim over 2 years ago

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